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Matthew Miller x G-Shock Watch

Collaborative GBA-400M Features Bluetooth Connectivity

G-Shock is to enter the wearable technology market as part of its ongoing partnership with British designer Matthew Miller. The pair has unveiled the soon-to-launch design based on G-Shock’s G’Mix model, which comprises a black rubber watch complete with Bluetooth. The connectivity is intended to sync with a dedicated smartphone music app, allowing wearers to control audio settings, add live effects to simulate concert sounds and identify songs playing nearby. Additional details on the GBA-400M timepiece include a silver clasp engraved with Miller’s initials. To promote the release, the Royal College of Art graduate worked with director Liam Gleeson to create a short CGI film which “highlights the watch’s capabilities through an exploration of movement, technology and music”. The clip also displays the full retail package, including a pair of Urban Ears headphones, all packaged in a fast food style; a nod to Miller’s “cultural consumption philosophy”. G-Shock and Miller launched their first collaborative watch at London Collections: Men in June of this year. Miller has also previously teamed up with Ben Sherman and footwear label Feit. Only 50 of the Matthew Miller x G-Shock GBA-400M watches will be made available to buy later this month. Harrods, Oki-Ni, Matthew Miller’s webstore, G-Shock and Casio have been confirmed as the official stockists. The full package is set to retail at £250.

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Matthew Miller x G-Shock Watch

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