JD Sports-Owned Brand Adds To Six Physical Stores
JD Sports’ new menswear fascia Open has launched online for the first time as the brand continues to vie for a slice of the budget fashion market. Plans for the business’s e-commerce store include stocking a 500-strong own label range, larger than the 350 pieces in store. The AW14 selection of clothing, footwear and accessories will be split into four collections: Ultra Sport, Indigo, Photo Future and Hiking. The site does not currently host any additional features such as a blog or lookbooks and no comment was given to whether these would be added at a later date. Open launched earlier in the year as a rival to other high street stores including Topman and River Island. Despite currently only having six psychical outlets, bosses plan for the number of stores to reach double digits by the end of the year. Open managing director Stephen Galea said he was “excited” to see how the customer respond to the brand. “We aim to deliver a simple no-nonsense approach to menswear – premium quality at affordable prices in a clean modern, easy–to-shop environment,” he added. The debut range is available online as well as in brick and mortar stores now. Prices start from £5 for t-shirts, £18 for shirts, £20 for denim and £30 for outerwear.