Budget Chain Claims Lowest Priced Fabric Ever

Harris Tweed is being sold at its lowest ever price thanks to a deal with value fashion chain Primark.

The Scottish fabric producer has made its way on to the lower end of the British high street with a new four-piece collection that features waistcoats and slim-cut blazers from as little as £30.

Each piece is rendered in herringbone or checked weaves and finished with coordinating brown or black wood-effect buttons.

A certification label, complete with signature orb emblem, is provided to authenticate the usually higher priced items.

The collection is made from pure virgin wool and is handcrafted in the Outer Hebrides by one of 130 staff.

Despite blazers in the collection costing just £85, Primark states that “quality has not been compromised”. Bosses at the firm were keen to add that the production of the Harris Tweed jackets and waistcoats is the slowest they have ever been a part of.

In addition to working with Primark, Harris Tweed has utilised its fabrics across several brand collaborations in the past, teaming up with Clarks and Urbanears in 2012, and Puffa in 2013.

The Primark x Harris Tweed collection is available now at eight key stores – Oxford Street, Tottenham Court Road, Manchester, Bristol, Newcastle, Liverpool, Cardiff and Edinburgh – in addition to the Manchester and Birmingham Selfridges concessions.

Primark Harris Tweed Collection