Sports Pairing Gets Second Collection

Parisian streetwear label Brooklyn We Go Hard and Puma have regrouped for autumn/winter 2014.

The pair’s second collaboration focuses on reviving some of the sports brand’s classic 1990s silhouettes.

According to a statement, pieces have been given a “unique contemporary makeover that combines BWGH’s style with Puma’s rich heritage”.

Included in the line-up is Puma’s XS850 and XS698 trainers, which have been updated with vintage-feel colour-blocking and BWGH’s signature camouflage print.

The military motif has also been applied to slim-fit garments, including t-shirts and technical outwear.

Other pieces appear in faded, ombre colour ways, giving the collection a heritage feel.

David Obadia, who founded Brooklyn We Go Hard with Nelson Hassan in 2010, worked alongside Puma’s in-house design team to produce the limited edition line.

The Parisian brand has previously collaborated with fellow French labels Ronnie Fieg and Club75.

German sports firm Puma has worked on several designer link-ups, creating two not for sale football boot designs with Alexander McQueen, in addition to a multi-store project with Kith, Colette, Alife and Bape.

Shoes and clothing from the Puma x Brooklyn We Go Hard AW14 collection will be available from July 11th at Footpatrol, Hanon and End Clothing.

Puma x Brooklyn We Go Hard AW14