Reebok Re-Works 1980s Freestyle Model
Reebok is building on its heritage collection with a re-imagining of the brand’s 1980s Freestyle model. Known in the fitness community as the ‘5411’, a reference to its original price tag, the trainer style rose to fame initially marketed as an aerobics essential. In the decades that followed, Reebok saw the Freestyle transform into an urban footwear staple. According to the company’s former CEO, Paul Fireman, that foundation not only helped to launch a new generation of fashion, but also “solidified” Reebok’s position as a premier footwear designer. Looking to celebrate the legacy of the Freestyle, the adidas-owned firm has released an all-new Vintage Pack collection. In-keeping with the Bolton-based outfitter’s retro theme for SS14, the Freestyle Vintage Pack features several nods to previous takes on the shoe. These include Reebok’s original Union Jack branding, exposed foam tongue and side-stripes sporting a cracked vintage leather. The iconic 1980s silhouette also maintains Reebok’s eco-friendly initiative to only produce animal-free products, incorporating vegan leather. The latest release immediately follows that of two additional launches from Reebok’s Classic vault: the Classic Leather and Instapump Fury. Both are on store shelves now, along with various other versions of the classic Freestyle, including the leather Chalk edition. Priced from £70, the Freestyle Vintage Pack can be picked up in five colour ways at Reebok Classic retailers across the UK.
Reebok Freestyle Vintage Pack
