Vladimir Model Backs GLBTQ Community
Swedish fashion brand Stutterheim has launched a new tongue-in-cheek raincoat in support of gay rights.
The Vladimir, a potential reference to Russian President Putin, uses an all-over rainbow flag design commonly associated with the gay, lesbian, bisexual, transgender and queer community.
The rubberized outerwear, of which only 100 has been made, is based on the brand’s Arholma model and features silver popper closures and hood drawstrings.
On its website the piece is listed as “the Vladimir we prefer,” describing it as “caring, protective, fair and supportive”.
It can be seen worn by actor and model Adam Palsson, star of award-winning Swedish drama Don’t Ever Wipe Tears Without Gloves.
The three-part mini-series aired on the BBC as part of World AIDS Day in 2013.
Stutterheim’s founder and creative director, Alexander Stutterheim, says the idea is to continue advancing the rights of those he calls his brothers and sisters.
“On top of dealing with all the normal stuff life likes to toss our way… they have to fight for something as basic as just being allowed to exist.”
It has been confirmed that 15 percent of profits made from sales of the limited-run piece will be donated to an international gay rights charity.
Stutterheim’s Vladimir raincoat is available online now.
Stutterheim Vladimir Raincoat
