Anniversary Line Exclusive To Urban Outfitters
British streetwear brand Supremebeing is marking a 15-year stretch in the fashion industry with a new collection. The XV range, which will be available exclusively at Urban Outfitters this month, is made up of ten basic styles influenced by the brand’s history. Featuring strong graphic references to its “roots as outsiders”, the whole line focuses on monochrome garments. Other elements also act as a nod to origins in logo design and screen printing. A sports influence runs through the collection, comprising of laid-back joggers, relaxed-fit t-shirts and longline vests. Founded in 1999 in the basement of a Cambridge clothing and record store, Supremebeing has since established itself in the British streetwear scene. Over the past 15 years, the brand has collaborated with the likes of The Cambridge Satchel Company, Unit Portables, New Era and party promoters Broken and Uneven on one-off projects. It also holds a regular stand at Glastonbury festival where shoppers can meet the team behind the designs. UK stockists include ASOS, Urban Outfitters, The Idle Man, Natterjacks and its own e-commerce site. Prices in the XV collection range from £28 to £75, and will launch exclusively at urbanoutfitters.co.uk and select Urban Outfitters locations on 10 July.