First Men’s Boutique For The Brand

Luxury jewellery brand Tateossian is marking its 25th anniversary with a brand new store, returning to London’s Sloane Square with a men’s flagship.

After leaving the area during refurbishment work, the new space will be the first outlet from the brand to focus on men’s jewellery and accessories.

While the boutique will host some of the women’s collection, it will also play host to a men’s cuff link bar and a selection of pieces from Tateossian’s Rarestone range.

Speaking about the opening, the brand’s chief executive, Robert Tateossian, said: “It has been a focus to reopen since the refurbishment of The Duke York area. This store will be an exclusive men’s accessory store with the most high end pieces Tateossian has to offer.”

Lino Lasanno and Lorenzo Perini of pls design, who have created store concepts for the likes of Valentino and Dolce & Gabbana, have been commissioned to create the new boutique.

Glass, mirrors and lacquered walls are all said to contribute to the “clean, minimal yet luxurious shopping environment”, creating a “snug” and “inviting” atmosphere.

Founded in 1990, Tateossian currently has five London stores in addition to outlets across Europe, Asia and Australia.

In 2013, FashionBeans took part in Tateossian’s ‘Bloggers Create’ project, producing a custom limited edition bracelet. Only 25 bracelets were released during London Collections: Men in January this year.

Tateossian’s men’s flagship store will open in London’s Sloane Square in October, with a preview image hinting that it will occupy number 55.

Tateossian Men’s London Flagship Store