London Retailers Take Stock Of UK Debut Range
Japanese designer Hiroyuki Sasaki has acted on a 30-year plan to bring his Tomorrowland menswear label to the UK. AW14 marks the first time the business, which manufactures and sells its own clothing and accessories, is available to buy outside of Asia. UK retailers including Mr Porter and Selfridges have already picked up on the British-inspired collection. Shirts, knitwear and jackets feature, rendered in materials from across Europe and Japan as well as some created in-house using traditional production methods. The firm’s men’s director, Daisuke Nakajo, spoke of what shoppers can expect from the debut: “We included Tomorrowland’s signature knit jackets, which are extremely light and constructed with our unique fabric, an exclusive to our brand.” When quizzed about the move, Sasaki said: “Our goal has always been to be an international company, and this season felt like the perfect time to expand to London and New York.” Tomorrowland has previously collaborated with the likes of Acne Studios, Dries Van Noten and Umit Benan. However, no confirmation whether future projects will receive a UK release has been given. The AW14 collection is available to buy via UK stockists now. Prices range from £135 for shirts, up to £570 for jackets.
Available At
Tomorrowland Autumn/Winter 2014 Lookbook
