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Toms x Movember Footwear
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30 October 2014
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Luke Todd
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Footwear Brand Pledges Fifth Year Partnership
Sell-one-donate-one footwear and lifestyle brand Toms has partnered with men’s health foundation Movember for a fifth year. The label has unveiled a four-piece collection of limited edition shoes featuring moustache prints and motifs to raise money in association with the month long facial hair challenge. Models include the brand’s classic canvas, paseos and brogue shapes. Bosses have said the partnership will provide “financial support” to the charity, which focuses on projects related to prostate and testicular cancer, but have not disclosed what percentage of profits will be donated. They also added that the business’s One for One model, which donates shoes for every pair sold, will apply to the range. To coincide with the launch, Toms has announced it is putting on a series of events throughout the 30 days with UK footwear retailer Schuh. These include a free shave down, gift days and gallery show. The Toms x Movember footwear collection is available to buy online now. Prices start from £41.99 for the grey and black herringbone classics.
Event Details
Week 1: Saturday 1st November Activity: Free shave down for participating Mo Bros Location: Schuh Oxford Street, Schuh Liverpool One – 10am – 6pm Week 2: Saturday 8th November Activity: Design your own Mo tee – Gift with purchase of any Toms product on the day Location: Schuh Oxford Street – 10am – 6pm Week 3: Saturday 15th November Activity: Design your own Mo tee – Gift with purchase of any Toms product on the day Location: Schuh Oxford Street – 10am – 6pm Week 4: Saturday 22nd November Activity: Gallery of Mo – Mo artists in-store to offer caricatures for all November participants Location: Schuh Oxford Street – 10am – 6pm
Toms x Movember Collection
As FashionBeans deputy editor, Luke Todd is tasked with filtering through the latest from the worlds of fashion, grooming, fitness, technology and lifestyle to deliver an indispensable edit of the most stylish stuff. Along with working on the site since 2009, he has written for leading titles such as ShortList, Drapers and GQ Style Germany and has consulted for brands including Bulldog Skincare and James Harknett.
