High Street Menswear Goes Premium

Topman continues to show a move towards a more premium audience with the release its latest lookbook.

The high street label’s autumn/winter 2014 collection, shot by GQ, Hero and Harper’s Bazaar contributor Thomas Cooksey, focuses on classic staples such as knitwear, blazers, smart trousers, duffle coats and leathers.

Cooksey worked alongside models Laurie Harding and David V to produce the editorial. Both are seen wearing chunky and roll-neck knitwear pieces, layered with blazers and paired with dress trousers.

Skinny boy suits, dramatic overcoats and leather outerwear add to the line.

Plaid and geometric prints feature on jackets and suits, while faded denim and selvedge jeans complete other looks. Accessories include beanie hats, slim belts and silver crucifix earrings.

Topman called in former Man About Town fashion director and Wonderland menswear editor, Way Perry, to handle the styling.

Perry has previously contributed to well-known magazines such as Interview, Details, L’Uomo Vogue and both German and French GQ.

The overall look aims to bring updated versions of timeless pieces in line with the label’s own approach.

It follows the likes of River Island, whose recent lookbook shows an attempt to reposition itself for a similar audience.

The AW14 collection from Topman is expected to be released online and in store later in the year, though no official date has been given.

The Arcadia-owned brand will showcase its SS15 Design range at London Collections: Men next month.

Topman Autumn/Winter 2014 Lookbook