Menswear Brand Keen To Show Off Versatile Tailoring
Topman has today launched a series of images to coincide with its spring 2014 tailoring range. The high street store is hoping the ‘More Than A Suit’ campaign demonstrates the versatility of formal pieces. An editorial shot by the Arcadia-owned firm focuses on three fits — signature skinny, ultra skinny and classic slim. The separates have been styled with other often already owned essentials including T-shirts, knitwear and denim, with the aim of breaking down barriers associated with wearing items such as blazers Speaking ahead of the debut, Topman’s design director Gordon Richardson said: “I love the simplistic notion of being able, with one suit, to achieve a multitude of cool contemporary fashion looks that work from evening to day with style” The launch ties in with the roll out of the brand’s spring 2014 suits range and is likely to play out well as the fast fashion chain plans to enhance its presence internationally. Customers can cash in on the campaign, with an opportunity to win a £250 gift card. To be considered, shoppers must tweet @TopmanUK, finishing the sentence ‘#ItsMore Than Just a Suit. Its…’ Winners will be chosen weekly for the duration of the campaign, confirmed to last four weeks. The card can be used towards any item in the Topman suiting line, with price points starting at £100 for a full suit and going up to £195 for a three-piece outfit. It can also be used against other Topman ranges, including those featured in the brand’s summer 2014 and sportswear lookbook, available in store and online.
Topman: It’s More Than Just a Suit Campaign
