EPΓΛ: Now Open on Sundays
Previously unseen images from Universal Works’ first ever lifestyle lookbook have been made available, exclusively through FashionBeans.
EPΓΛ: Now Open on Sundays, which takes its name from the Greek word for labour, features pieces from the menswear brand’s most recent collection.
T-shirts, shirts, sweatshirts, shorts, jeans, jackets and footwear are all present, in an attempt to mix everyday wardrobe items with holiday clothes.
The editorial, produced in house, is described by designers at the young label as one that replicates the wearer’s rebellious years “spent occupying 24-hour launderettes or in fact anywhere you shouldn’t have been.”
Despite being shot in a laundrette, the collection is designed to deliver a more tropical feel through the use of boxy cuts and bright all-over prints.
The lifestyle lookbook follows another first for the brand. Earlier in the year it rolled out a debut mini-range of made in England jeans.
Universal Works was founded in 2008 by former Paul Smith employee David Keytes. The once product manager says the label’s clothes don’t tend to follow trends.
“Being exposed to them is inevitable so the product reflects our surroundings,” he added in an earlier interview.
The SS14 collection is available to buy now from Universal Works stores, stockists including End, Oi Polloi and Goodhood, as well as online at universalworks.co.uk. Prices range between £14 – £200.