Debut Range Receives Push
Whistles has delivered on a promise to launch its first ever men’s collection this autumn, kicking off the arrival with an AW14 campaign.
The newly released images by photographer Jamie Hawkesworth are made up from a mix of studio and location shots taken outside a housing estate.
Pieces featured from the 120-piece range include slim-fit tailored trousers (£120), a pink felted knit sweater (£235) and grey double-breasted overcoat (£450).
Whistles made the debut collection available to buy on September 4th, tweeting a link with the tagline, “Menswear has landed”.
In the days following, bosses have pushed the collection, offering free coffee at select stores known to house the range such as St Christopher’s Place in London and including ‘how to wear’ stories on its company blog.
CEO Jane Shepherdson broke news of the business’s expansion beyond womenswear in October 2013. Follow-up previews were later given in May of this year before a full lookbook was revealed in June.
To mark the launch Whistles also teamed up with Dazed & Confused‘s creative White Label to produce a short fashion film featuring London DJ Bradley Zero.
The AW14 menswear collection is available to buy online and in select stores and concessions now. Prices start from £30 for t-shirts, £75 for sweatshirts, ££120 for trousers and £225 for outerwear.