YMC Spring/Summer 2015

YMC kicked off this year’s second round of London Collections: Men shows with a runway presentation for its SS15 line at The British Library in King’s Cross.

A total of 30 looks were shown, maintaining founders Fraser Moss and Jimmy Collins’ vision of “creating understated classic clothing with a twist”.

Pastel pinks, blues and khaki featured heavily. Relaxed fits, layering and draping also appeared throughout with chinos, shorts, shirts and outerwear making up the majority of pieces.

FashionBeans was given backstage access to the show. Speaking to Moss, he said inspiration for SS15 came naturally.

“The thing with YMC is that we kind of just evolve,” he said, “we don’t try and look for themes”.

However, a number of references were used when creating the line, including 1960s surf clothing and 1990s minimalism. “I tried to blend the two, to create something very modern for today’s man.”

The self-taught designer revealed his favourite piece from the range is the banana split hat: an oversized bucket design with built-in blue tinted goggles, worn by all models for the final walk.

Make-up, headed up by lead artist Yin Lee for AOFM Pro, was kept clean and stripped-back.

The collection will be available to buy later in the year, with dates and price points yet to be announced.

The current SS14 collection from YMC, which recently partnered with Bat For Lashes singer Natasha Khan, can be found at YMC stores and online at youmustcreate.com.

Backstage images by Daniyel Lowden exclusively for FashionBeans.

YMC SS15 Runway Video

YMC SS15 Collection

YMC SS15 Backstage