An Easier Way To Shop For Jeans

In a bid to make its online shopping experience even easier, e-tail giant ASOS has introduced a new menswear section to its site: the Denim Hub.

The dedicated digital destination sorts the retailer’s extensive range of jeans into easily shoppable categories, including individual brands and fits, offering clear navigation whether you’re looking for tapered cuts or ripped detailing.

As well as products you will find fashion tips and tutorial videos, which offer styling advice and answer those all-important denim questions, such as how to wear your jeans with hi-top boots.

The launch also marks the addition of new denim labels – including British brand Waven, Japanese denim specialist Edwin and Swedish-born Dr Denim – to the retailer’s existing line-up, which already features the likes of Levi’s, Cheap Monday and Nudie Jeans Co.

You can view the newly-launched Denim Hub now on

ASOS Denim Hub