British tailoring label Austin Reed has upped its bespoke shirt game, offering a broad range of fabric and style options for spring/summer 2015.

The newly-improved service will now offer a “wider selection of British and Italian cloths, as well as additional styling and personalisation options”, according to a statement from the brand.

With over 100 different premium materials to choose from, each made from 100 per cent Egyptian cotton, customers will find themselves spoilt for choice. As well as new fabric options, you can also choose from a selection of high quality buttons, including Mother of Pearl styles, custom picked for the cuffs, collars and pockets.

Further personal touches such as contrasting collar and cuff fabric details can be added too, in addition to complimentary monogramming for a completely bespoke finish.

Each shirt, available in fits than run the gamut from classic to extra slim, takes approximately five to six weeks to assemble, with prices starting at £99.

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Austin Reed Bespoke Shirt Service