Minimal Swedish Brand Celebrates US Expansion

In celebration of its expansion to the US, Swedish clothing label COS has produced two short films in collaboration with Dazed & Confused founder Jefferson Hack.

Entitled The Bubble and Drive Time, the two clips focus on individuals from artistic backgrounds that “touch on the COS world”, according to a statement, and showcase key COS pieces in action.

First up is The Bubble, directed by Aaron Rose, which explores how the urban environment of New York City affects art and creativity, highlighting the lives and interests of young people living in the concrete jungle.

On the flip side, the Petra Collins directed Drive Time captures the laid-back lifestyle of the East Coast’s Los Angeles.

Each film features pieces stocked in the brand’s newly opened LA and New York stores, from its signature clean white shirts to structured outerwear.

Watch the full films below and visit COS’ YouTube channel for more behind-the-scenes footage.

COS The Bubble By Aaron Rose

COS Drive Time By Petra Collins