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JD Sports Launches King Of Trainers Campaign

Men have always been a bit funny about trainers. For all the beauty of Goodyear welting and hand-tanned leather, there’s something so space age about sneakers.

Though they’ve always been the bedrock of our dressed-down looks, in the last few years trainers have crossed into the office too, thanks to high-end designers realizing that a dose of futurism is no bad thing. When even Tom Ford’s knocking out four-figure tennis shoes, you know that they’re definitely ‘a thing’.

But for all luxury’s sudden interest, it’s the OGs that still speak to that kid who lusted after his first pair of Jordans. Which is why JD Sports’ King of Trainers campaign shines a light on some of the most iconic trainer silhouettes – from the Nike Air Max 90 to Adidas ZX Flux – which still deserve a space in every man’s rotation.

Knowing that, in streetwear, exclusivity rules, the brand has snaffled some one-off colorways you’ll want to make room for. Particularly lust-worthy is the monochrome Air Max 90 – which is as adept at giving your suit some street savvy as it is paired with pinrolled denim, hypebeast style – and the denim-uppered Vans Winston, which lends your look a skater edge, even if you’ve long hung up your board.

It’s time to give those Common Projects Achilles a rest, anyway.

Available now at jdsports.com.

JD Sports King Of Trainers

Tom Banham

Jocks & Nerds deputy editor Tom Banham is an outerwear addict with bylines in GQ, Men’s Health and Mr Porter. He’s fascinated by the collision of high fashion and streetwear, but also knows his way around a soft-shouldered blazer. Follow him on Instagram and Twitter at @banham_tom