Made-To-Measure Service Available At UK Flagship

Following the launch of its first London store in September 2014, menswear label John Varvatos has introduced a full made-to-measure tailoring service at its Conduit Street outlet.

The new service arrives after the brand successfully launched the same process at its Madison Avenue branch in New York City at the end of last year.

Customers now have the option to completely personalise their suit, choosing from a wide range of fabrics, features and details, in addition to having it custom fitted.

Known for its rock ‘n’ roll aesthetic, with the likes of Iggy Pop and Ringo Starr fronting its campaigns, the news reveals a smarter, more refined side to the American brand.

To celebrate the new offering, John Varvatos is currently hosting a special made-to-measure event at its London store, allowing customers to experience the entire process, between February 19 and March 1.

Address: 12-13 Conduit Street, London.

John Varvatos London Conduit Street Store