Although the menswear market is quickly filling up with streetwear brands, new UK youth label Non Conformist is set to launch its first collection later this year, serving up urban designs with a political twist.
From striking imagery of the moon to patches reading ‘Power, Corruption, Lies’, the brand has its head firmly embedded in “political and social disputes”, using motifs to make strong statements across its 100 per cent cotton pieces.
Ethical issues aside, layering and Scandinavian influences are key to the brand’s modern streetwear aesthetic, which sees sharp longline pieces mixed with casual designs to create a relaxed and comfortable silhouette.
Pieces sure to set tongues wagging include the white bomber jacket with a print of the UK on its rear, reading ‘Corruption’ below it, and the burgundy jacket complete with the word ‘Lies’ stamped under an astronaut motif.
Rounding off the collection are bucket hats, beanies and backpacks in a range of shades and patterns, each coming complete with the label’s minimal branding.
Non Conformist’s debut collection is set to launch online and at select stockists in late July/early August.