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Parka London: ‘On The Subject Of… The Parka’ Short Film

Film Celebrates The History Of The Parka

Aptly named British label Parka London has gathered a host of fashion experts to celebrate the lifespan of one of the world’s most widely loved outerwear pieces: the parka. In a new short film released by the brand, the likes of Esquire‘s Fashion Editor Catherine Hayward, journalist David Hellqvist and stylist Barry Kamen explore the garment’s extensive history and its sustained popularity up to the modern day. Fashion consultant Phillip Bush and art director Mark Anthony Bradley also join the list of guest commentators, exploring the possibilities of how the humble jacket could be innovated further to work for generations to come. Since its launch in 2013, Parka London has aimed to do just that, describing itself as a “design collective that puts the parka on a pedestal”. With the classic jacket forming the crux of its collections, tweaks in detailing and fresh silhouettes give the brand the edge it needs to succeed in the outerwear industry. Check out Parka London’s short film, On The Subject Of… The Parka, below and shop the label’s latest collection online now.

Parka London ‘On The Subject Of… The Parka’ Film

Sharn Rayment