Reiss is something of an anomaly on the high street. Dedicated to producing collections comprising high quality tailoring and smart-casual staples, the British brand time and again manages to deftly strike the balance between classic and contemporary – no mean feat in a menswear market that’s increasingly affected by the ebb and flow of trends.
For spring/summer 2015, Reiss has once again hit the nail on the head with an ultra-modern offering that harks back to mid-century silhouettes and prints. From sharp suiting to easily layered separates, the latest range is primed to take you from boardroom to beach to bar, with all of the insouciance of an old-school Hollywood icon.
Unlike some of its competitors, Reiss gives trends the back seat while turning its attention towards styles that have stood the test of time.
This season, the brand takes its cues from enduring menswear pieces and the stylish men who have worn them well. Paying tribute to the likes of Frank Sinatra and the halcyon days of the 1950s, it’s a collection rooted in quintessentially masculine staples given up to the minute treatments – think a white button-down shirt (collar open) teamed with a charcoal blazer and lean-cut cropped trousers in lilac.
It’s got the unfussy elegance of Gregory Peck in Roman Holiday (1953), a dash of the uncompromising character of Gene Kelly in An American in Paris (1951), and – in its occasion wear, particularly – some of the chic formality of Sinatra and Bing Crosby in High Society (1956).
The Reiss Man: Spring/Summer 2015
At its core, the collection is designed for the man that values modern design grounded in menswear classics. The Reiss Man knows the power of dressing up (without ‘peacocking’) – whether in a slim-cut statement suit or timeless shirt, V-neck jumper and trousers combination – but looks equally put-together off the clock in relaxed yet resolutely sophisticated sweatshirts, printed short-sleeved shirts and shorts.
Given the breadth of the range, there’s something for everyone – whether you’re looking for the perfect spring wedding suit or a few tailored separates to pack for a summer holiday.
Choosing to buck the trend, Reiss has rendered its warm-weather offering in a palette of colours you probably wouldn’t traditionally associate with longer days spent lazing beachside.
Tapping menswear’s rapidly emerging penchant for all things effortless, this spring/summer collection incorporates a wide selection of neutrals including black, off-white and grey in shades from stone to charcoal, as well as blue in zesty bright, deep midnight and pastel hues.
It’s a well-judged mix providing plenty of scope for building both monochrome and colour-pop looks.
Keenly aware that it’s in the subtle details that simple looks are really made, Reiss have smartly included some interesting design points throughout the collection.
Cuban collars and piping on shirts are reminiscent of vintage Havana/Americana pieces, while sporty zip details, contrast cuffs and collars, and graphic prints push forward into new territory.
For most men, quality clothing should offer comfort and wearability but also help them cut a standout figure.
Sharing this sentiment, Reiss uses supple suede, hard-wearing denim, super-lightweight linen and ingeniously woven cotton to produce a series of modern day essentials that are just as easy to wear, as they are a pleasure to touch.
Highlights include knitted and towelling polo shirts, a pure linen melange salt and pepper weave blazer, and a luxurious suede bomber jacket crafted from goat suede.
In acknowledgement of the fact that it’s often the accessories that make the man, Reiss’ design team have produced a stellar line-up of all-important additions, including plain and printed pocket squares, ties, cufflinks, dress pins and belts.
There’s also a solid offering of versatile bags in this season’s key styles, as well as limited edition luggage created in collaboration with heritage travel accessories label Steamline. Fusing the sturdy silhouette of vintage trunks with sleekly modern accents, these wheeled suitcases look exceptionally stylish – whether you’re travelling for business or pleasure.
To step out in style, everything from loafers to desert boots come rendered in supple leathers and beautifully soft suedes.
Just because the mercury’s rising, it doesn’t mean your sartorial standards should slip. With plenty of easily dressed up or down pieces to choose from, Reiss’ spring/summer 2015 range is a cut above the competition, offering exceptional value for money.
You can shop the full collection in store and online at reiss.com now.