For Him, For Her
In a modern move from Selfridges, shoppers will soon be able to peruse unisex areas in its Oxford Street store.
Entitled ‘Agender’, the initiative will take up space on three of its four floors, offering gender neutral items from 40 designers, including Nicopanda, Astrid Andersen, Yohji Yamamoto and Rad Hourani.
London-based furniture designer Faye Toogood is in charge when it comes to spacial design, and is also set to launch a ready-to-wear collection especially for the project.
Speaking about its new move, the store said in a statement: “We want to take our customers on a journey where they can shop and dress without limitations or stereotypes… a space where clothing is no longer imbued with directive gender values, enabling fashion to exist as a purer expression of ‘self’.”
We applaud Selfridges for its forward-thinking approach and can’t wait to see what the initiative has to offer when it opens on March 12.
Agender will run for 12 weeks, with genderless zones also opening in its Birmingham and Manchester stores, in addition to online.