American lifestyle retailer Shinola has revealed plans to move its UK flagship store from its current location on London’s Newburgh Street.

Reopening just one road away on Fouberts Place in the capital’s Carnaby district, when it opens in December the new, larger outlet will offer up almost 750 square foot of space for the Bedrock Manufacturing-owned brand, which first arrived in the UK in mid-2014.

Shoppers can expect the same eclectic mix of products when the new store opens its doors this winter – everything from US-made watches to bicycles, journals, luggage, shoe polish and even luxury American footballs. Events, talks and demonstrations are also set to part of its new and improved in-store offering.

As a result of the relocation, Shinola’s existing store will relaunch as a second London outlet for American outdoors brand Filson, which is also owned by Bedrock Manufacturing. So now you need only make one trip to service your US workwear needs.

Shinola Newburgh Street, London Store