In an age of smartphones, year-round discounts and aggressive email marketing, it’s tempting to rely on easy wins that land in your inbox daily to stock your wardrobe. But what’s special about getting 50 per cent off the same nylon bomber you’ll spot another hundred blokes in come the weekend?

Indeed, there’s a certain smugness to be gleaned from finding and owning something none of your peers have managed to pin down. And there’s less chance of someone jacking your look, too.

So, for 2016 style that’s unique, not ubiquitous, these are the 10 underdogs to champion.

1. Several

Founded by Graeme Fidler – who’s held posts including Head of Menswear Design at Aquascutum and most recently Creative Director of Bally – British brand Several brings to bear all its founder has learnt over his years creating clothing for men.

“Modernity, detail and soul are the cornerstones of the clothing that we create,” says Fidler. Which translates as classic menswear staples – such as pea coats, button-down shirts and premium Scottish knitwear – given contemporary updates.

Several AW15 Lookbook


Made in Scotland from 100 per cent Shetland wool, this bold turquoise knit encapsulates the heart and soul of Several’s design ethos.

Pull it on with a pair of dark denim and layer under a Harrington jacket for a mod-inspired look that’s both modern and minimal effort.

Several Slim-Fit Flecked Shetland Wool Sweater

Alternative Pieces

  • Several Midnight-blue Grove Wool And Silk-blend BlazerSeveral Midnight-blue Grove Wool And Silk-blend Blazer
  • Several Lorne Slim-fit Wool-blend CoatSeveral Lorne Slim-fit Wool-blend Coat
  • Several Kilton Houndstooth Wool-blend JacketSeveral Kilton Houndstooth Wool-blend Jacket
  • Several Braygate Slim-fit Checked Cotton ShirtSeveral Braygate Slim-fit Checked Cotton Shirt
  • Several Ribbed Wool Rollneck SweaterSeveral Ribbed Wool Rollneck Sweater
  • Several Arnold Slim-fit Stretch-cotton TrousersSeveral Arnold Slim-fit Stretch-cotton Trousers

2. Letasca

The brainchild of design duo Elbio Bonsaglio and Edoardo Giaroli, Milan-born Letasca’s form-meets-function offering takes its cues from one (unlikely) starting point: the bulletproof vest. Which is by all accounts a distinctly more modern take on military than your olive drab parka.

Although they’ve very recently expanded into sweats, tees and outerwear, what you’re really after here is the piece that’s made Letasca mates with both Bieber and Juventus’ Paul Pogba: the multi-pocketed vest. Each comes equipped with custom pockets designed to snugly fit essentials like your smartphone, tablet, sunglasses, and even a laptop at the back. Making you a more stylish version of The Terminator.

Letasca Lookbook


Crafted from grey mélange neoprene and camo nylon, the Sport Vest comes kitted out with the smart pockets mentioned above. What’s more, it’s reversible, so your cost-per-wear comes crashing right down.

Strap it on over a waffle knit long-sleeved tee or try it under an overcoat to nail AW15 layering.

Sport Vest Grey/Camo

Alternative Pieces

  • Letasca Neoprene SweatshirtLetasca Neoprene Sweatshirt
  • Letasca Woven Strap SweatshirtLetasca Woven Strap Sweatshirt
  • Letasca Cross Detail Bomber JacketLetasca Cross Detail Bomber Jacket
  • Letasca Chicago Print T-shirtLetasca Chicago Print T-shirt
  • Letasca Hong Kong Print T-shirtLetasca Hong Kong Print T-shirt
  • Letasca New York Print T-shirtLetasca New York Print T-shirt

3. W.R.K.

Born out of founder Matteo Gottardi’s belief that it’s life, not clothes, that makes the man, W.R.K., or ‘Work Rest Karma’, produces functional pieces designed with a clear purpose in mind.

Established in 2011, the New York-based brand consistently taps both of menswear’s key reference points – the military and workwear – to produce a tight edit of essentials for your downtime, as well as getting dressed up.

WRK Lookbook


Looking to master casual Friday come 2016? Team this indigo-dyed shirt with a knitted tie, chinos and a pair of suede brogues or Derby shoes for a considered alternative to the usual striped button-down and jeans.

WRK Indigo Shirt

Alternative Pieces

  • Denali VestDenali Vest
  • Frontier CoatFrontier Coat
  • Juneau JacketJuneau Jacket
  • Healy Plaid ShirtHealy Plaid Shirt
  • Solid ReworkedSolid Reworked
  • Schyler CrewneckSchyler Crewneck

4. Carlos Campos

Honduras-born Carlos Campos was raised with a deep appreciation for how clothing can transform the male form. Which is hardly surprising for the son of a tailor.

Priding himself on all-American classics with a “Latin twist”, the New York-based designer has made his name on shaking up classic tailoring and shirting through injections of striking hues and geometric colour blocks.

Carlos Campos Lookbook


The bold blocking of blues in this woven dress shirt is enough of a statement in itself, so steer understated down below with a pair of stone or navy trousers.

Step it up with suede brogues and a blazer or go low-key with a wool bomber and some white leather sneakers.

Colorblock Woven Dress Shirt

Alternative Pieces

  • Hybrid Raglan Bomber CoatHybrid Raglan Bomber Coat
  • Double Breasted Tailored BlazerDouble Breasted Tailored Blazer
  • Neoprene/velvet Bomber JacketNeoprene/velvet Bomber Jacket
  • Herringbone Sweatshirt With Black Graphic PrintHerringbone Sweatshirt With Black Graphic Print
  • Long Sleeve Standard Woven ShirtLong Sleeve Standard Woven Shirt
  • Raglan Sleeve Color-block Dress ShirtRaglan Sleeve Color-block Dress Shirt

5. James Tanner

The selection of genuinely stylish men’s jewellery on the market is often scant. Most of it is either too gaudy or looks like it’s been surreptitiously swiped from your other half.

Thankfully, there’s James Tanner. “I founded the brand with the intention of providing an elegant alternative to much of the men’s jewellery on the market,” says Tanner, whose Art Deco-inspired rings, bracelets and necklaces offer the ideal mix of quality, affordability and wearability.

“Each piece is handmade, from initial models to finishing to hallmarking – with no compromise on cost [of manufacturing] or quality.”

James Tanner


Tanner’s accessories’ cool simplicity makes them ideal for most pared-back casual looks. But remember to slip this ring off if you’re en route to an office that’s more corporate banking than creative services.

James Tanner Sterling Silver Ring

Alternative Pieces

  • Jt004Jt004
  • Jt005Jt005
  • Jt006Jt006
  • Jt007Jt007
  • Jt008Jt008
  • Jt009Jt009

6. Astorflex

Originally founded in the 19th century, Italian shoemaker Astorflex isn’t exactly new blood. But the label has had something of an overhaul in recent years, returning to market with an all-new sustainable approach to their exceptionally well-crafted desert boots.

Each pair of these Italianate beauties is constructed using vegetable-tanned leathers, water-based colours, non-solvent glues and natural rubber soles. Which is molto benne, to be fair.



These supremely soft-to-the-touch suede boots’ rich shade of whisky is best complemented by a lighter wash blue jean. Finish off with an Oxford shirt and shawl cardigan and you’ll pass the pub-safe test no problem.

Greenflex Eco Boots

Alternative Pieces

  • Astorflex Greenflex BootAstorflex Greenflex Boot
  • Astorflex Greenflex BootAstorflex Greenflex Boot
  • Astorflex Greenflex BootAstorflex Greenflex Boot
  • Astorflex Countryflex BootAstorflex Countryflex Boot
  • Astorflex Countryflex BootAstorflex Countryflex Boot
  • Astorflex Countryflex BootAstorflex Countryflex Boot

7. Zespa

Launched in 2009, high-end French sneaker label Zespa excels in combining A-grade materials with the cool, considered and contemporary aesthetic the French do so well.

Low in profile and rendered in luxurious leathers, Zespa’s shoes are every bit as beautiful as a pair of handmade brogues. Still not convinced you can team trainers with tailoring? These should change your mind.

Zespa AW15 Lookbook


Carefully constructed from premium grey suede, these ZSP4s feature a full leather sockliner and are finished with gold foil detailing to the heel tab and tongue. High-low never looked so good.

Zespa ZSP4

Alternative Pieces

  • Zespa Zsp4 SneakerZespa Zsp4 Sneaker
  • Zespa Zsp4 SneakerZespa Zsp4 Sneaker
  • Zespa Zsp4 SneakerZespa Zsp4 Sneaker
  • Zespa Zsp2 SneakerZespa Zsp2 Sneaker
  • Zespa Zsp2 SneakerZespa Zsp2 Sneaker
  • Zespa Zsp5b SneakerZespa Zsp5b Sneaker

8. The Workers Club

You might not think a husband-and-wife team based in rural Oxfordshire could be behind one of our favourite contemporary menswear brands. But you’d be wrong.

“The heart of our brand ethos is in the belief that men should buy less, but buy better,” says Charlotte Cameron, co-founder of The Workers Club. “With this in mind, we design pieces that we consider to be future classics.”

The Workers Club Lookbook


Breathable and water-repellent, this unlined cotton-canvas jacket is made for layering your way through changeable British weather. Wear it with a chunky roll neck, selvedge denim and hiking boots for cold spells, and swap out for a sweatshirt and sneakers once the thaw comes.

The Workers Club Jacket

Alternative Pieces

  • The Workers Club Reversible Cotton Drill-trimmed Quilted Down Bomber JacketThe Workers Club Reversible Cotton Drill-trimmed Quilted Down Bomber Jacket
  • The Workers Club Hooded Cotton-canvas JacketThe Workers Club Hooded Cotton-canvas Jacket
  • The Workers Club Merino Wool SweaterThe Workers Club Merino Wool Sweater
  • The Workers Club Checked Wool GiletThe Workers Club Checked Wool Gilet
  • The Workers Club Merino Wool ScarfThe Workers Club Merino Wool Scarf
  • The Workers Club Marled Merino Wool-blend SocksThe Workers Club Marled Merino Wool-blend Socks

9. Tourne De Transmission

Planning on pushing the envelope this year? Then look to British label Tourne de Transmission’s unique blend of streetwear and Damir Doma-esque draping.

“Most of my inspiration comes from looking east; studying different clothing traditions and silhouettes, and then considering how I can fuse those influences with western dressing,” says Graeme Gaughan, Tourne de Transmission co-founder and creative director.

Tourne de Transmission SS15 lookbook


The 19th century ‘Ikkat’ dying technique applied to the yarns of this pant’s fabric before they’re woven delivers a truly unique finish. So, not only will they look good, you’ll have something to talk about too.

Nomad Ikkat Yutok Pant

Alternative Pieces

  • Ozzy Suede JacketOzzy Suede Jacket
  • Psycho Zipper ShirtPsycho Zipper Shirt
  • Ruin Zip Thru SweatRuin Zip Thru Sweat
  • Yamdrok Granddad ShirtYamdrok Granddad Shirt
  • Vacant Tailored Baseball TopVacant Tailored Baseball Top
  • Yutok Ikkat Baseball SweaterYutok Ikkat Baseball Sweater

10. Atelier De L’Armée

Partners in both life and work, Amsterdam-based bag designers Elza Wandler and Joost Doeswijk are the brains behind this new accessories brand.

“[Before founding Atelier de l’Armée] I worked as a merchandiser with a love of vintage,” says Doeswijk. “And Elza was a designer, so our inspiration points met somewhere in the middle. We believe that a bag, a watch and a good pair of shoes are the key components to complete an outfit.”

Atelier de l'Armée AW15 Lookbook


Check the bag box at least with this military grade cotton-canvas and leather backpack. Finished with flashes of bright blue panelling, it’s long-lasting and head-turning in equal measures.

Atelier de L'Armée Leather-Trimmed Cotton-Canvas Backpack

Alternative Pieces

  • Atelier De Larmee Leather-trimmed Cotton-canvas BackpackAtelier De Larmee Leather-trimmed Cotton-canvas Backpack
  • Atelier De Larmee Leather-trimmed Cotton-canvas BackpackAtelier De Larmee Leather-trimmed Cotton-canvas Backpack
  • Atelier De Larmee Leather-trimmed Cotton-canvas BackpackAtelier De Larmee Leather-trimmed Cotton-canvas Backpack
  • Atelier De Larmee Leather Laptop CaseAtelier De Larmee Leather Laptop Case
  • Atelier De Larmee Camouflage-print Leather-trimmed Canvas BriefcaseAtelier De Larmee Camouflage-print Leather-trimmed Canvas Briefcase
  • Atelier De Larmee Flight Ii Leather Key FobAtelier De Larmee Flight Ii Leather Key Fob

Final Word

Who are your new favourites in menswear? Are there any other new kids on the block we should know about?

Big them up below.