British Watch Label Introduces New Design

London-based watch brand Uniform Wares has welcomed a new addition to its “classically inspired” C-Line range: the C40.

Two years in the making, the Swiss-made 40mm day-date dress watch comes in three distinct metal options – brushed steel, polished steel and rose gold – each able to be paired with five different strap or bracelet options.

All the signature features of a Uniform Wares watch are present – including the large, open dials, long hands and bold batons – while the slimline proportions allow for a close fit and easy wear under formal shirt and blazer sleeves.

The C40 also plays host to a domed sapphire crystal lens with an anti-reflective coating and 11. calibre ETA movement, ensuring “reliability, longevity and accuracy”, according to the brand.

The Uniform Wares C40 watch is available now at, priced between £550 and £880. Five interchangeable strap options, including Milanese mesh and cordovan leather, are also available online, with free UK next day delivery as standard.

Available At
Uniformwares Logo
Uniform Wares C40 Watch Collection