Uniqlo Launches New Denim Lines For SS15

Expanding on its already vast denim range, Japanese retailer Uniqlo has announced two new additions for spring/summer 2015: stretch selvedge denim and Miracle Air jeans.

Combining the traditional manufacturing processes used to produce selvedge denim with high stretch fabrics, Uniqlo seeks to “fuse tradition and modernity to deliver a fashionable silhouette”, according to a statement.

Available in four washes and a slim- or straight-cut, the end result is a superior quality selvedge jean that fits perfectly and is supremely comfortable to wear over long periods.

Elsewhere, the brand has developed a how-core yarn in partnership with the world renowned Kaihara denim mill and fabric innovators Toray, to produce the aptly named Miracle Air jeans.

This specially developed fabric ensures the jeans are extremely light, and offers additional stretch due to air being able to pass through and around the fibres. Altogether, Miracle Air jeans are said to be around 20 per cent lighter and offer 15 per cent more stretch than your average pair, making them perfect for everyday wear and a genuine option for style-conscious cyclists.

Across the remainder of its SS15 denim line, Uniqlo sticks to classic colour ways – ranging from light blue to deep indigo – in skinny- and slim-fits. Other key pieces include a selection of denim shirts, which are available in dip-dye and dark washes.

Check out Uniqlo’s new denim collection in store and online now, with prices starting at £34.90 for selvedge styles.

Uniqlo Denim: SS15 Collection