Label Debuts SS15 Campaign Video
Fashion and motion collide in Z Zegna’s latest campaign video, exhibiting its latest designs through stunning shots of professional parkour talent in action.
The first in the ‘Be Your Own Style 24:7’ clip series from Ermenegildo Zegna’s diffusion line showcases its unique mix of sportswear and outerwear, styling its new Soft Shell Jacket over an anti-crease, lightweight suit, designed to stretch and move with the wearer.
Filmed in Milan and directed Jacob Sutton, each clip aims to capture the essence of the archetypal Z Zegna fan – “a man who while is impeccably stylish, expects nothing less than around-the-clock performance and functionality from his wardrobe”, according to a statement.
Two follow-up clips explore similarly active scenarios, including a man on the move in a vibrant, bustling city, and the day-to-night versatility of Z Zegna’s spring/summer 2015 collection.