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Adidas Lets Korean Sneaker Store Create Its Own Superstars
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04 August 2016
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Luke Todd
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Despite being a global footwear giant, Adidas has opted to outsource its designing to a series of sneaker boutiques. Far from lazy, the move forms part of the brand’s Consortium Tour, which allows some of the world’s best retailers to revamp its most popular models.
So while the adidas R&D team takes some well-deserved R&R, it fell to Seoul-based sneaker store Kasina to create its own version of the Superstar 80s.
The result is a unique twist on the classic shape. Along with a cream grained leather upper, shell toe and subtly stitched three stripes, the trainers include a Yeezy 350 Boost-inspired black and red suede accent.
If we can expect more styles like these from the tour, we’re happy to let the Adidas team continuing topping up their tan.
The Kasina x Adidas Originals Superstar 80s will be available from 20 August at End, price tbc.
As FashionBeans deputy editor, Luke Todd is tasked with filtering through the latest from the worlds of fashion, grooming, fitness, technology and lifestyle to deliver an indispensable edit of the most stylish stuff. Along with working on the site since 2009, he has written for leading titles such as ShortList, Drapers and GQ Style Germany and has consulted for brands including Bulldog Skincare and James Harknett.
