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Adidas Updates The Rod Laver With Primeknit
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26 July 2016
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Luke Todd
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If it’s in the back catalogue, chances are Adidas is going to cover it in Primeknit sooner or later. And you can’t blame the footwear giant, either. Each time the seamless woven upper has been applied to one of the brand’s iconic shapes the result has been flame emoji hot. The latest to get the Primeknit treatment has come sooner than expected, in the form of the Rod Laver. Despite having only just resurrected the vintage classic, Adidas has updated the tennis model in two colourways – white and navy – complete with signature toe panel, contrast heel and herringbone traction. The result this time? Not just flame emoji hot but also the lightest (and possibly coolest) Primeknit yet. The Rod Laver Primeknit will be available from 5 August at adidas, price tbc.
As FashionBeans deputy editor, Luke Todd is tasked with filtering through the latest from the worlds of fashion, grooming, fitness, technology and lifestyle to deliver an indispensable edit of the most stylish stuff. Along with working on the site since 2009, he has written for leading titles such as ShortList, Drapers and GQ Style Germany and has consulted for brands including Bulldog Skincare and James Harknett.
