Men of tradition already know and respect the merits of a bar of soap. However, despite lathering better, lasting longer and having a richer scent than most gels, many have abandoned the block in recent years.

Enter Anthony Brands, which is aiming to raise the bar and get soaps back in bathrooms with its new Exfoliating and Cleansing Block. Enriched with shea butter, squalene and coconut oil, the non-drying formula is rich in vitamins and fatty acids while avoiding chemical nasties like parabens and sulfates.

In addition to delivering a refreshing grapefruit scent, soothing cucumber extract and naturally exfoliating jojoba spheres mean you don’t have to invest in a separate facial scrub and the bar can also be used when shaving.

Plus, a portion of sales from Anthony Brands products are donated to prostate cancer research. So it’s not just your face that will thank you.

The Anthony Brands Exfoliating Cleansing Bar will be available from 1 August at Space NK, Harvey Nichols and Mankind, priced £17.