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Bulova To Launch World’s First Curved Chronograph Watch
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21 July 2016
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Luke Todd
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Since 1875, Bulova has been a leader in innovation with a number of historic ‘firsts’. From producing the first advert to broadcast on radio in 1926 — and then the first on TV in 1941 — to launching the first fully electronic watch in 1952.
Bending all the rules once again, the US manufacturer is getting ready to debut the world’s first curved chronograph watch.
One of the stars of Baselworld 2016, Bulova’s Curv Collection places a highly accurate quartz chronograph movement inside a super-slim, curved titanium and steel case that follows the shape of the wearer’s wrist.
The 12-piece collection, due to launch later this year, is made up of both dressy and sport styles, all with a see-through dial and exhibition case back.
Needless to say, we’ll be ‘first’ in line.
The Bulova Curv collection will be available from September at Beaverbrooks and Ernest Jones, priced from £449.
As FashionBeans deputy editor, Luke Todd is tasked with filtering through the latest from the worlds of fashion, grooming, fitness, technology and lifestyle to deliver an indispensable edit of the most stylish stuff. Along with working on the site since 2009, he has written for leading titles such as ShortList, Drapers and GQ Style Germany and has consulted for brands including Bulldog Skincare and James Harknett.
