True style is often about finding what works for you and sticking with it. But unless you’re Mark Zuckerberg, having a uniform (outside of a job that requires one) is an intimidating prospect – something that forces you to confront all your deep-rooted commitment issues in the search for trademark style.
The same goes for fragrances. With hundreds of new launches every year, how can you ever be sure you’re ready to settle down, scentily-speaking?
Your signature spoor, as it is known in the animal kingdom, should be led by your personality and the impression you want to give off to a potential mate/pack member/enemy. So see what you can deduce about the editors of FashionBeans, who reveal their go-to-toilette below.
As a Yorkshireman, I’ve always struggled with Chanel’s Allure Homme – largely, the pronunciation of it (read: al-uhh). The compliments, however, come far easier than the name. From boardroom meetings to beer garden sessions, techno nights to afternoon tea with gran, the one constant is the phrase: “Ooh, you smell nice.”
Perhaps it’s the woody top notes. Or the balanced composition of freshness and spice. Or maybe it’s the simple fact that Chanel has over 100 years’ experience in the business. If you’re considering one fragrance as your signature scent till the end of days, let it be Allure Homme. Just don’t ask me to say it.
Chanel Allure Homme, available at Debenhams, priced £48 for 50ml.
My fragrance wardrobe is made up almost exclusively of dark, smoky scents. So to pick a signature was a tough call between Viktor & Rolf’s Spicebomb and the 2008 body spray released by Burger King. (After all, who doesn’t want to smell like “the scent of seduction with a hint of flame-broiled meat?”)
Lucky for pretty much anything I come into contact with that isn’t a dog, Spicebomb clinched it. The combination of all-masculine leather and tobacco with woody vetiver and bergamot makes for a long-lasting, spicy combination that’s a whopper in its own right.
Viktor & Rolf Spicebomb, available at Selfridges, priced £50 for 50ml.
There is a special place in heaven for the smells of Italian things. Italian food (a warm, herby hug that comforts, and makes you ravenously hungry at the same time), Italian leather (the literal smell of quality) and Acqua di Gio Pour Homme.
Inspired by Pantelleria – the ancient Mediterranean island sandwiched between Sicily and Tunisia, and where Giorgio Armani regularly holidayed – just a spritz of this aquatic scent is a restorative swim in crystal clear waters. (And a well-earned negroni afterwards.)
Sure, it’s not particularly complex or ‘challenging’, and it’s easily one of the most ubiquitous scents out there. But – in a market chock full of churned-out flankers that claim to reinvent the wheel – I don’t see Acqua di Gio’s lasting popularity as a negative, so much as a reminder of its refreshing unpretentiousness.
Giorgio Armani Acqua di Gio Pour Homme, available at Boots, priced £65 for 100ml.
Fragrance brands tell you that you should wear a scent for other people. That your preferred gender will swoon at notes of tobacco and leather (which implies some Oedipal urges in your intended). It’s why men go through the world in a humidor fug.
Neon, by Irish fragrance house Roads, is the kind of scent you wear for yourself. It smells otherworldly, plasticky in the best way, an unexpected puff from sleeve and collar. It won’t enter a room before you do. Other people will only notice it when they lean in close. Which is surely the sexiest move your scent can make.
Roads Neon Eau de Parfum, available at Liberty, priced £90 for 50ml.