The term ‘personal shopping’, especially in a luxury department store, can be quite scary and come with the preconception of needing to drop hundreds, if not thousands, of pounds while being glammed up to Dynasty standard. Attempting to break this notion and provide men with a new set of (very stylish) best friends, Harrods has launched its new Men’s Adviser Service.

Separate from the existing personal shopping suites, which require a different specialist for each of the 300 departments, the men’s service features an army of experts, each able to stay with you across the entire store.

If you’ve exhausted all our guides and need the low-down on the newest pair of Nike’s that have dropped, to know the best wine to take to a dinner party under £30, or even a complete wardrobe revamp; the guru you are assigned covers it all. The team can even arrange services ranging from gift-wrapping to having items delivered anywhere in the world.

What’s more, there’s no charge. The service is completely complimentary and doesn’t require any spend at all. Think of it as your own personal Hitch, you know, without the annoying Will Smith bit.

The Men’s Adviser Service at Harrods is available now. To book, visit the Personal Shopping department on the First Floor, contact 020 7893 8000 or email [email protected].