The shopping capital of NYC, SoHo is for those whose bank balance impresses as much as their personal style. Stretching from Houston to Canal, the iconic cast-iron streets are a smorgasbord of high-end boutiques, global brands and the occasional locals’ spot. But not every store deserves that SoHo footfall.

The area is an archetype of gentrification, which means a glut of global retailers who’ve slowly pushed out the one-offs. But nestled among the banner brands are some gems that justify the trip downtown. To help you navigate one of busiest neighbourhoods in the city, we’ve compiled a rundown of the best stores, eateries, drinking establishments and more, all worthy of a New York minute (and maybe a little longer than that).

Where to Shop

Billy Reid

The Alabama native’s New York outpost offers few East Coast nods. Decked out like a Lost Cause hunting lodge, Billy Reid is a mecca for timeless menswear pieces.

The stock leans classic – the Italian-made Bond peacoat ($695) and moss stitch cardigan ($179), complete with elbow patches, are staples whether your style leans prep or Southern dandy.

But there’s also on-trend grabs, like the athleisure-inspired boiled wool track pants ($149.50), which are more Empire State than good ol’ boy.

54 Bond St, (212) 598-9355;


If simplicity is what A.P.C. does best, then its Bond Street spot (the brand’s fourth in New York) is firmly on-brand. Whereas the flagship offers close to the entire range, here the collection is more curated, with staples like the Meca camouflage sweatshirt ($220) housed in timber-and-glass cabinets that give the space the feel of a high-end, Scandinavian gym locker.

Long-standing fans should decamp straight downstairs to the A.P.C. denim lounge, for a hands-on with anything from the Parisian label’s ubiquitous New Standard Raw Denim ($185) to the collection of pre-worn Butler jeans. For when you don’t feel like breaking them in yourself.

49 Bond St, (212) 966-0049;

Carhartt WIP

Carhartt is about as iconic as American workwear comes, and its SoHo store is a suitably Spartan nod to the locale’s metalworking history. With exposed brick and an aesthetic as industrial as the brand’s original wares, the space houses a pared-down selection of hardwearing staples, complete with a street and skate edge.

The staff might look intimidatingly cool, but like true New Yorkers, they’re happy to give solid recommendations like the Phoenix coat ($196.80) or tramp backpack ($168).

119 Crosby St, (212) 219-2934;


Upscale classics with an offbeat twist are the remit at this hipster paradise. But veering from its stock’s minimalist bent, the likes of Common Projects sneakers ($412) and Acne sweaters ($320) are housed amid packing trunks and a menagerie of carved animals.

Rooting through is rewarding, though: amid the whimsy, picks from brands such as Canada Goose, Rag &amp Bone and Maison Kitsuné cover everything from swimwear to fragrances. All of which trumps an I Heart NY shirt in the souvenir stakes.

199 Lafayette St, (212) 966-0026;

Opening Ceremony

A classic NYC townhouse, transformed into one of the biggest, boldest and best menswear shops in the city – if not the world.

For apparel and accessories with oversized personality, like a graphic Kenzo tee ($170) or Calvin Klein mesh cargo shorts ($595), this three-storey funhouse is a must-visit.

35 Howard St, (212) 219-2688;


Part boutique, part factory, 3×1 is the only place in the city where you can buy a pair of jeans and watch them being made.

A glass-walled factory sits in the middle of this airy, masculine shop in which pre-patterned (starting at $350) or bespoke (starting at $525) high-end selvedge denim jeans are cut, sewn and finished by some of the best artisans in the business.

15 Mercer St, (212) 391-6969; 3×

Where to Drink

Pegu Club

An NYC cocktail club that somehow manages to avoid pretension and deliver some of the best drinks in the city. Make ours a gin and tea-infused Earl Grey MarTEAni ($14).

77 W Houston St, (212) 473-7348;

Where to Rest


For the city that never sleeps, you need a boutique hotel where something is always going on – especially on nights and weekends. Rooms start at $180.

9 Crosby St, (646) 218-6400;

Where to Caffeinate

La Colombe SOHO

Some of the best drip coffee and baked goods in the city. If you can’t get a seat – and in this tiny café, you won’t – sip your paper cup on a stroll to nearby Washington Square park and check out the outdoor chess tables where Stanley Kubrick once played.

270 Lafayette St, (212) 625-1717;

Where to Eat

Burger & Barrel

Classic American burgers, fries and drinks done right at this always busy, but not overly trendy pub.

25 W Houston St, (212) 334-7320;

Where To Get Cultured


Come hungry and alert for amazing dim sum, bustling narrow streets and vibrant history in the largest enclave of Chinese emigrés in the Western Hemisphere.