After Fashion Week, it’s easy to feel that fashion has become depressingly monolithic. Dark and muted colourways in styles that look like you’re prepping for the dawn of Ragnarok have been everywhere recently.
Thankfully, a few brands are infusing joy back into their collections, none more so than Soulland. For SS16, the brand has teamed up with Norwegian-based, American artist Charlie Roberts to create a unique and colourful collection that blurs the line between fashion and art.
Soulland and Charlie Roberts’ partnership follows a successful collab during Soulland’s LCM 2015 presentation in July. For this show, Roberts created a enormous spray paint piece, working as a complementary background for the models stood in front of it.
For the Soulland SS16 collection ‘Iron Wheel Club’, Roberts created unique, wearable art pieces. Different elements from his original artwork are embedded in the clothes, from jacquard woven patterns to cordelia embroidery and needle punch.
Roberts is known for his use of a wide range of materials, abstract patterns and flowing colours, in pieces that are often inspired by pop culture and hip-hop. It’s no wonder then that Soulland felt such a kinship towards him, considering its focus on Scandinavian craftsmanship, mixing classic and simple designs with playful contemporary elements influenced by urban subcultures and skateboarding. We’re calling it a masterpiece.
The Soulland x Charlie Roberts collection is available now in store at goodhoodstore.com.