The 5 Best Places To Buy Jeans On The High Street

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There’s no room for slip-ups where wardrobe staples are concerned. When something’s simple – like a button-down shirt, tee or jeans – every element has to be perfect. So you’d be forgiven for thinking the high street isn’t the smartest choice for serious, takes-a-beating denim. If you’re put off by the idea of rails of neon skinnies and piles of jeggings, think again: big-name retailers have upped their game and their purchasing power means it’s easy to score premium fabrics and detailing on the cheap. Following our previous high street hit lists – on where to buy the best tees and leather jackets – here are the best stops for affordable, well-built denim.

Marks & Spencer

Marks & Spencer and selvedge denim aren’t necessarily two terms you’d put together. But the shop better known for posh lunchtime options has thrown a curveball with its value-for-money selvedge collection for AW16. Selvedge means the edge of the denim has been constructed to prevent fraying, usually with a red and white fabric border. It’s expensive stuff as the material has to be woven in slimmer rolls and is usually crafted on older looms. But for a product that usually starts in the £100s, M&S’ range is a snip, with pairs from just £60. If that doesn’t grab you, the collection includes jeans with fabric from three of the world’s best mills: America’s 125 year-old Cone Denim; Italy’s family-run, sustainable Candiani Denim mill; and Japan’s Kurabo, one of the longest-running producers in the game. So now you can pick up a menswear staple as well as a meal deal. Best for: High-end fabrics. How much? From £15; Japanese selvedge styles from £60.

Marks & Spencer Men's Denim JeansMarks & Spencer AW16

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Marks & Spencer Men's Denim Jeans

M&S COLLECTION Pure Cotton Premium Selvedge Jeans - Click to buy M&S COLLECTION Slim Fit Japanese Selvedge Jeans - Click to buy M&S COLLECTION Premium Selvedge Slim Fit Jeans - Click to buy M&S NORTH COAST Limited Edition Vintage Wash Selvedge Jeans - Click to buy

Uniqlo

Like most wardrobe basics it turns its hand to, Uniqlo aces denim. Since 2009, the brand has made jeans using its homeland’s Kaihara denim – the Japanese mill famed for its rope-dyeing technique. What does that mean for your wardrobe? Sturdy jeans in a spectrum of blues and all for the price of a round of drinks. The brand’s marketing is confusing though, and you’ll have to look out for the Kaihara label inside to check exactly where yours came from. Other designs show off Uniqlo’s fabric innovation, like a two-way stretch option and ‘Miracle Air’, a summer-friendly pair that’s 20 per cent lighter than your average pair of jeans. And of course, the retailer’s Heattech technology even extends to its denim line. Not to be forgotten is a free same-day alterations service in every store, so no more scouring through piles searching for exactly the right size. Best for: High-tech innovation. How much? From £29.90.

Uniqlo Men's Denim JEansUniqlo 2015

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Uniqlo Men's Denim JEans

uniqlo MEN Stretch Selvedge Skinny Fit Tapered Jeans - Click to buy uniqlo MEN HEATTECH Slim Fit Jeans - Click to buy uniqlo MEN Slim Fit Damaged Jeans - Click to buy uniqlo MEN Selvedge Regular Fit Jeans - Click to buy

Edwin

A true denim OG, Edwin’s jeans might not come cheap but in cost-per-wear terms, they’re a smart buy you’ll keep for years. Founded in Japan in 1947 when the country’s homegrown denim was somewhat lacking, the brand innovated right out of the gate, introducing rainbow selvedge and inventing stonewashing. Yup, you can blame all your 1980s flashbacks on Edwin. Today it’s cultivated an uncluttered, simple, and not-too-skinny aesthetic. Relaxed, tapered silhouettes are the brand’s strong suit, and each design is replete with detail from custom rivets to intricate stitching. If you favour the distressed look, Edwin practically invented the concept of pre-worn jeans and each scuff and tear is perfectly considered. Best for: Traditionalists. How much? From £80.

Edwin Men's Denim JeansEdwin AW16

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Edwin Men's Denim Jeans

EDWIN ED-80 SLIM TAPERED JEAN - Click to buy EDWIN ED-55 RELAXED TAPERED JEAN - Click to buy EDWIN ED-55 RELAXED TAPERED JEAN - Click to buy EDWIN ED-47 REGULAR STRAIGHT JEAN - Click to buy

River Island

Once the home of trashed skinnies and reality TV star-cutoffs, River Island has levelled up its fashion credentials recently, overhauling its denim offering in the process. The array of fits has been reduced to key styles that cater to the way guys really wear jeans: you’ll find Dylan for slim, Sid for stretch-skinny, Curtis for slouchy and so on. Most hover around the £30-35 mark but you won’t see any above £60, making this a good stop-off if you want to experiment with styles. The more expensive versions borrow a trick from women’s jeans, harnessing ‘extreme stretch’ that snaps back to shape after wear, meaning no sagging or bagging, as well as supreme comfort – especially if you’re between sizes (plus, no more loosening your belt after a burger). Best for: Choice. How much? From £30.

Men's River Island Denim JeansRiver Island Denim 2016

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Men's River Island Denim Jeans

river island Black Sid skinny stretch jeans - Click to buy river island Grey Dylan slim fit jeans - Click to buy river island Mid blue wash ripped Sid skinny jeans - Click to buy river island Dark blue wash Jimmy slim tapered jeans - Click to buy

Nudie Jeans

Nudie’s jeans feel right from the first touch. The denim’s substantial in a way that fans of high-end labels will recognise and that’s partially due to it being 100 per cent organic, with much of the manufacture taking place in Italy. Famous for skinny jeans that are designed to break in and soften over their lifespan, the Scandinavian label pays all its workers a living wage, and aims to be sustainable at every level of the production cycle. They even provide a repair service, no matter how old your Nudies. Bring a (clean) pair to one of their Repair Shops and they’ll patch them up for you, no questions asked. Best for: A clear conscience. How much? From £89.

Men's Nudie Jeans DenimNudie Jeans AW16

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Men's Nudie Jeans Denim

NUDIE JEANS Steady Eddie Regular-Fit Organic Dry-Denim Jeans - Click to buy NUDIE JEANS Long John Skinny-Fit Stretch-Denim Jeans - Click to buy NUDIE JEANS Lean Dean Slim-Fit Stretch-Denim Jeans - Click to buy NUDIE JEANS Tight Long John Skinny-Fit Washed Organic Stretch-Denim Jeans - Click to buy

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