• Men’s Fashion News

Football Boot Inventor Launches Sneaker Collection

On home turf, Denmark-based sportswear business Hummel is as common a fixture as Nike or adidas. In its heyday, the brand best known for inventing the studded football boot in 1923 kitted the likes of Tottenham Hotspurs and Real Madrid. However, despite turning out quality athletic gear for almost a century, outside Scandinavia Hummel remains an underdog.

Now the brand is getting ready to make its mark on the footwear world once again with the launch of Hummel Hive: a collection of sports-inspired sneakers. The debut line-up, which takes influence from the brand’s 90-year archive, includes a range of high, low-top and runner styles, all carrying Hummel’s soon-to-be famous again chevron logo.

The debut Hummel Hive collection will be available from 4 August at Foot Patrol and Hanon, priced between £80-£150.

Luke Todd

As FashionBeans deputy editor, Luke Todd is tasked with filtering through the latest from the worlds of fashion, grooming, fitness, technology and lifestyle to deliver an indispensable edit of the most stylish stuff. Along with working on the site since 2009, he has written for leading titles such as ShortList, Drapers and GQ Style Germany and has consulted for brands including Bulldog Skincare and James Harknett.