Justin Bieber has made a few mistakes, granted. But he said (well, sang) sorry and is now redeeming himself by turning out un-beliebably cool merchandise.
The covetable line-up from the singer’s worldwide Purpose tour is about to drop in the UK, packing enough hype to rival any brand.
Designed by Jerry Lorenzo of LA-based streetwear label Fear of God, the collection goes beyond mugs, badges and bedspreads with five actually wearable pieces including a stylish coach jacket.
To mark the drop, official stockist Urban Outfitters plans to host a public access party with live DJ sets and exclusive giveaways of pieces signed by Biebs himself (try not to fangirl).
If this is what it looks like, call us Beliebers.
The Justin Bieber Purpose Tour merchandise will be available from 5 August at Urban Outfitters, priced from £25.