On Saturday 26 March, Nike celebrates the third edition of Air Max day. It’s an annual hat tip to arguably the most seminal development in sneaker history, the Tinker Hatfield-penned design that introduced visible air.
In the nearly three decades since, it’s a move that’s become a sneaker default, rolled out across a plethora of Nike styles and ‘borrowed’ by every one of its competitors. When even supermarkets do a visible air range, you know you’ve crafted something seminal.
To mark this year’s Air Max day, Nike has tapped up Hiroshi Fujiwara – the H in its design dream team, HTM – to craft a brand new take on the Air Max. He came up with the LD-Zero H, a fusion of the old-school Nike Boston – a 1970s OG runner – and the Air Max 2014 sole.
“I wanted to create something that would resonate with people who are interested in classic styles,” Fujiwara says. “I love searching through the Nike archives. On a recent visit, I happened to come across the Nike Boston, which was a predecessor to the LD-1000. I thought it would be really interesting to combine that silhouette with the latest technologies available today. Performance technologies are amazing to work with, so I paired the Boston upper with the Air Max 2014 platform.”
The result? A sneaker equal parts modern and historic, an encapsulation of the Air Max’s spot in history and its ongoing role in sneaker innovation. Plus, it looks dope. Which anyone can appreciate, even without the history lesson.
The Nike Air Max LD-Zero H is available from Nike from 19 March, priced at £165.