What else would you expect from a country that has an annual event known as the ‘Festival of the Steel Phallus’ (Kanamara Matsuri) other than trainers that are a bit nuts (pardon the pun.) Japanese streetwear boutique Atmos has teamed up with Reebok to produce whacky new versions of the retro sportswear brand’s Instapump Fury and Phase 1 Pro models. Inspired by the famous Akihabara Electric Town, a district of Tokyo known for selling video games, the two classic shapes have been given a new statement multicoloured pixel upper and matching insole. The Instapump Fury also features black and red paneling, while the Phase 1 Pro has gained premium suede accents in red, yellow and blue. Ladies and gentlemen, from the people that brought you the wasabi Kit-Kat… The Reebok x Atmos Neon Digi Camo Pack is available at Atmos, priced from around £110.
The Reebok x Atmos Neon Digi Camo Pack Is All Kinds Of Crazy
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As FashionBeans deputy editor, Luke Todd is tasked with filtering through the latest from the worlds of fashion, grooming, fitness, technology and lifestyle to deliver an indispensable edit of the most stylish stuff. Along with working on the site since 2009, he has written for leading titles such as ShortList, Drapers and GQ Style Germany and has consulted for brands including Bulldog Skincare and James Harknett.