Topman Rethinks Basics With First Premium Line Update

We all know what staples look like. No, we’re not talking about stationery, we mean the menswear essentials designed to serve you through an average week. We know they’re usually in a line up of unassumingly cool t-shirts, effortless sweats and sturdy coats. What’s more, we know they’re usually black, white, grey and, at a push, blue. However, Topman has turned this idea on its head for the first update of its seasonless Premium line. The high street giant has taken both smart and casual year-round pieces including basics tees, cropped trousers and the coach jacket, plus bags, hats and belts, and re-cast them in first-class materials and a sleek netural colour palette. To mark the update, the store has partnered with 25-year-old filmmaker Dexter Navy, who regularly works with the likes of A$AP Rocky and counts none other than Kanye West as a fan, to shoot the collection. Check out the video, as well as our pick of the key pieces, below. The Topman Premium Collection is available in stores and online, prices for clothing range from £18 for t-shirts to £70 for a coach jacket. https://www.youtube.com/watch?v=zkErx-WOaI4