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Ask someone to picture a pair of jeans and odds are their mind will jump to a pair of 501s. Fair, as they’ve been the blueprint since Levi Strauss riveted his first denim almost 150 years ago. In that time they’ve oscillated in and out of mainstream fashion, but always been the uniform of outsiders, from Marlon Brando’s biker gangs to New York punks to the German youths who took hammers to the Berlin Wall. (Related: The biggest trends in denim) Which is why Levi’s has tapped up some of music and fashion’s seminal nonconformists, from Black Flag’s Henry Rollins to menswear designer Mark McNairy, to explain why the 501 is like a second skin. The three-part documentary, The 501 Jean: The Story Of An Original, also traces the style’s history, from cowboys to causeless rebels to rock stars. And, no doubt, you. Check the story behind the documentary at Levi’s.

Jocks & Nerds deputy editor Tom Banham is an outerwear addict with bylines in GQ, Men’s Health and Mr Porter. He’s fascinated by the collision of high fashion and streetwear, but also knows his way around a soft-shouldered blazer. Follow him on Instagram and Twitter at @banham_tom
We independently evaluate all recommended products and services. Any products or services put forward appear in no particular order. if you click on links we provide, we may receive compensation.
Ask someone to picture a pair of jeans and odds are their mind will jump to a pair of 501s. Fair, as they’ve been the blueprint since Levi Strauss riveted his first denim almost 150 years ago. In that time they’ve oscillated in and out of mainstream fashion, but always been the uniform of outsiders, from Marlon Brando’s biker gangs to New York punks to the German youths who took hammers to the Berlin Wall. (Related: The biggest trends in denim) Which is why Levi’s has tapped up some of music and fashion’s seminal nonconformists, from Black Flag’s Henry Rollins to menswear designer Mark McNairy, to explain why the 501 is like a second skin. The three-part documentary, The 501 Jean: The Story Of An Original, also traces the style’s history, from cowboys to causeless rebels to rock stars. And, no doubt, you. Check the story behind the documentary at Levi’s.

Jocks & Nerds deputy editor Tom Banham is an outerwear addict with bylines in GQ, Men’s Health and Mr Porter. He’s fascinated by the collision of high fashion and streetwear, but also knows his way around a soft-shouldered blazer. Follow him on Instagram and Twitter at @banham_tom
Jocks & Nerds deputy editor Tom Banham is an outerwear addict with bylines in GQ, Men's Health and Mr Porter. He's fascinated by the collision of high fashion and streetwear, but also knows his way around a soft-shouldered blazer. Follow him on Instagram and Twitter at @banham_tom
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