It’s time to face it, guys: it won’t be summer much longer. But in our eyes, that’s a reason to celebrate – because a new season means a whole new wardrobe. And Luke 1977 has you sorted on that front.
The West Midlands-born brand, founded in 2001, specialises in kitting out the modern man in style by bringing a fashionable edge to traditional menswear garments. Proudly celebrating the inclusive culture of the British Isles, Luke 1977 recognises that there are many sides to a contemporary bloke, so the label proudly channels all aspects of a man’s personality – from dapper gentleman to laddish rogue.
Inspired by the tough environs of Birmingham, Luke 1977 is the brainchild of Luke Roper, a man with serious style pedigree. Born to a dressmaker mother, he trained in menswear design at London’s legendary Central St Martins after choosing life behind the sewing machine over a promising career in football.
That alone says it all about this multifaceted brand that puts a distinctly masculine spin on fashion. It’s fair to say there’s something for everyone at Luke 1977 – your perfect autumn wardrobe starts right here.
Luke 1977 AW17 Collection
Luke 1977 is known for its two signature lines – its Mainline collection, and the more relaxed Luke Sport. For AW17, each range retains its own unique identity while staying true to the brand’s roots, as embodied in its trademark lion logo (did we mention the label is proudly British?).
The Mainline collection for autumn is the boldly titled ‘No Smoke Without Fire’. And this is a range with attitude – a little cocky swagger, if you will. Think clean and technical, but with standout details that add a subtle edge. Trademark features that run throughout include the ‘Smokey Camo’ print – a handsome, military-inspired design in striking olive green – and flashes of eye-catching colour and details, including natty rose gold zips, raw seams and seasonally-appropriate hues of cherry, orange and dusky pink.
Never one to rest on its laurels, this season Luke 1977 Mainline is also debuting a range of new fabric elements as part of its Techunique concept, including spot-embroidered quilting, nylon mesh and waxed nylon, all of which add volume and texture to the collection. Top this off with new denim styles and some classic-with-a-twist footwear, and you’ve got a wardrobe with serious clout.
Luke Sport AW17 Collection
As for the Luke Sport collection, AW17 is all about nineties style with a modern, high-tech edge, hence its name: ‘Back to the Future Vintage’.
Here you’ll find classic sportswear including tricot tracksuits, cut & sew crew necks and sweatshirts, plus polos and hoodies – all featuring the trademark lion head logo in black, gold and red embroidery.
A vintage influence shines through in heritage stripes, subtle all-over logos and embossed jacquard waistbands, plus a retro palette of cherry reds and prussian blues that pop against crisp white.
Neoprene and panel detailing lends the collection a strong, structured silhouette and an unmistakeably modern edge. Throw reflective prints and mesh overlays into the mix and what’s left is a set of future classics.
Decked out in dusky pink – one of the brand’s key shades for autumn/winter – this longline T-shirt offers a subtle twist on a go-to staple that’s sure to form a stylish base for any outfit. Featuring sleek metal detailing on the pocket, and Luke 1977’s trademark lion badge, it’s an instant wardrobe hero.
Billy Biggles Bomber Jacket
Unleash your inner action man and tap into the performance gear trend with this statement bomber. Featuring sleeves covered in Luke 1977’s distinctive smokey camo print and topped off with a fleece collar, it’s casualwear perfection. Throw it over battered jeans and a T-shirt for instant aviator cool.
Circulation-restricting jeans have fallen by the fashion wayside in favour of looser fits in recent years. But those still craving a slimmer silhouette should now slide themselves into some super slims. This pair, in a dark oil wash, is sleek but not skin-tight, maintaining a tailored, masculine edge – whether you smarten them up with brogues or go casual with some minimal sneakers.
Noir Dark Moss Shirt
Shades of khaki were all over the AW17 runways. If, quite rightly, you want it all over you, too, snap up this bang-on-trend military overshirt. Made from thick, sturdy cotton, it will add structure to all of your casual rigs. And hey, there’s nothing wrong with channelling your inner G.I. Joe at times.
Biggar Chelsea Boot
Chelsea boots – a mod staple – epitomise roguish Brit style, and this pair is right on the money. The earthy grey colourway makes a refreshing change from plain black, while soft suede leather adds texture. Wear with rolled up slim-leg jeans to show them off at their best.
This versatile shirt-jacket hybrid is perfect for that confusing time in-between seasons. Wear it open over a T-shirt on warmer days, or as an extra layer when the temperature drops. Made from waxed coated Oxford nylon, it’ll keep you cool and dry – plus you’ll get extra style points for its nod to the workwear trend via those patch pockets.
Paddie Puffa Jacket
When it comes to jackets, this season’s motto is go big or go home – so it’s fair to say the puffa is well and truly back. This practical, hooded version in a rich cherry red is a classic with a modern twist, thanks to the use of Luke 1977’s technical spot quilted fabric, which adds texture and serious volume.
The style world’s obsession with all things streetwear is going nowhere this autumn, and frankly, a pair of pure white kicks will always be a rain-or-shine staple. Slick concealed eyelets make Luke 1977’s Robshaw model ideal for those who prefer a smarter sneaker, and genuine leather is a luxurious touch.
Freddy 5 Pocket Chino
Every man needs a pair of chinos in his wardrobe – they go with pretty much anything and are easily dressed up or down. If the traditional mustard-yellow look isn’t for you, grab a pair in a slightly more understated, darker tone. These navy, straight-leg examples will see you through many seasons to come.
Terry The Toothpick Shirt
Get seriously dapper with this slim-fit cotton shirt. Its button-down collar and lion badge nods to laddish vintage style, while a cheeky polka dot print adds a playful edge. Sport it under a simple V-neck knit to add flair to your work getup, or unbutton the collar and roll those sleeves for the off-duty man-about-town look.
Shop the full Luke 1977 autumn/winter collection now at luke1977.com.