Nicce Odyssey Sweatshirt

The streetwear brand everybody knows but no one can pronounce, Nicce (nee-chee) has been a go-to for guys in the capital since its debut in 2013. Grab yourself a slice of East London cool with this cotton-blend sweatshirt, which features large chest box branding and raised rubberised print. Nicce? More like Niiiice.

Buy Now: £50.00

Reebok x Montana-Cans Classic Leather

Reebok – whether worn by nineties ravers or terrace fanatics – has long been part of counter-culture, something that makes the brand’s latest hook-up with spraypaint label Montana-Cans a perfect match. The signature Reebok Classic shape has been touched up with a single spray detail to the upper, resulting in a kick that’s clean and filthy in equal measure.

Buy Now: £89.00

Slow Bono Smart Wallet

Japanese leather goods brand Slow stand for ‘Sports, Luxury, Outdoor and Work’ – giving just a small indication of how versatile pieces like this smart vegetable tanned wallet are. Handmade by skilled craftsmen, it comes in a standout shade of orange and is finished with solid brass hardware. It’s enough to make parting with your hard earned enjoyable.

Buy Now: £90.00

Polo Ralph Lauren Stretch-Cotton Chino Trousers

Oxbridge may have done the whole preppy wardrobe thing for years, but it took American stalwarts like Ralph Lauren to really popularise the trend. And, with pieces like these crisp, classic stretch-cotton trousers, the US designer still gets full marks for its staples in 2017, too.

Buy Now: £119.00

Puma XO Knitted Beanie

Canary yellow, while on trend, is daunting to wear en masse. So use your head (literally) with this bold knitted beanie. The latest headwear from Puma’s ongoing collaboration with The Weeknd, it’ll add a pop of colour to a look that’s perfect for the, well, weekend.

Buy Now: £25.00

Boohoo Man Grey Single-Breasted Textured Overcoat

Nothing beats the classics, especially when they’re affordable. Boohoo Man’s textured single-breasted overcoat is another stab by the Manchester-based brand to produce foolproof staples for less, resulting in a wearable coat that won’t leave a hit on the credit card statement.

Buy Now: £50.00

Instrmnt x Christopher Raeburn 01-CR Watch

Minimalist watches with bare utilitarian styling have long gotten our tick of approval. Now, they’ve got Christopher Raeburn’s, too. Collaborating with Glaswegian design studio Instrmnt, the designer has produced a wristwatch inspired by escape maps used by World War II pilots (it comes with a silk carry case made from the maps themselves). A limited edition designer watch for £200 is well worth making a break for.

Buy Now: £200.00

ASOS x EA Games Need For Speed T-Shirt

Video game crossovers into real life are woeful at best (see Assassin’s Creed for further details). Or, at least they were until ASOS’ collaboration with EA Games showed up. To mark the launch of Need For Speed Payback, the etailer has re-produced a T-shirt worn by the game’s main character ‘Tyler The Racer’. Only a limited amount has been made, so it’s a case of pedal to the metal (or finger to the mouse) to get one.

Buy Now: £12.00

Hugo Boss Boss The Scent For Him

The first-ever collaboration between the fashion and fragrance arms of Hugo Boss, the new all black errthang Boss The Scent For Him is a darker, more powerful and exclusive interpretation of the original classic. With exclusive raw materials such as orris concrete and patchouli heart, it sounds (and smells) like a recipe for success, if you ask us.

Buy Now: £90.00

Cambridge Satchel Company Weekend Bag

Up there with Stephen Hawking and other really, really smart people as Cambridge’s best exports, this canvas bag in all-over camo from the Cambridge Satchel Company is a more casual take on the brand’s usual leather designs, making it an ideal choice for a weekend away.

Buy Now: £125.00

Selected Homme Grey Tapered Trousers

A lighter but no less robust alternative to chinos, Selected Homme’s Scandi-inspired trousers hit the smart-casual sweet spot with ease thanks to a textured grey fleck and tapered cut, which ensures they’ll look just as good with sneakers as they do a smarter shoe.

Buy Now: £50.00

Primark Brown Cord Fleece Lined Jacket

Corduroy is enjoying some major time in the menswear spotlight at the moment. But if you suspect Geography teacher chic to be sent back to the mountains next season, avoid the massive outlay with this fleece-lined cord jacket from Primark.

Buy Now: £25.00

Cubitts Herbrand Round-Frame Acetate Optical Glasses

Founded in 2012, Cubitts walk a nice line between modern and vintage with its eyewear. The round throwback shape of its Herbrand frame is offset by the sleek black finish, cut from a single piece of Italian acetate. Looks 20/20 from where we’re standing.

Buy Now: £125.00

Lot 78 Green Slouch T-Shirt

Only a foolish man would build his house on sand, the same goes for constructing a look when it comes to your basics. To lay solid foundations, tap up a brand like London-based Lot 78, which specialises in second to none off-duty staples like this slouch T-shirt, cut from a soft, breathable cotton-modal mix.

Buy Now: £64.95

Original Penguin Wool Alpaca Fisherman Sweater

A cable-knit fisherman sweater is standard-issue winter pubwear. Practical, stylish and as good for a date as it is for hair of the dog the next day. This one scores extra points on account of being made from soft and insulating Alpaca wool. Style with denim, an ale you can’t see through and a game of Scrabble.

Buy Now: £95.00

Brooks Brothers Deerskin Suede Knit-Trimmed Gloves

This season, your cracked, chapped, sunshine-starved hands deserve better than a pair of cheap mitts. So, upgrade your gear with some deerskin gloves from famed US brand Brooks Brothers. Designed to insulate, protect and, best of all, look stylish even in sub-zero temperatures, these get a thumbs up from us.

Buy Now: £59.00

Sunspel Sea Island Cotton Original British Boxer Short

Granted, £150 is a lot to drop on your drawers, but these kecks are worth the cash because they mark (no jokes, please) an important milestone in underwear history. Cut from ultra-soft sea island cotton poplin, they are designed in honour of the 70th anniversary of Sunspel introducing the boxer short to Britain.

Buy Now: £150.00

Supreme x Woolrich Throw Blanket

Supreme is leaving no collaborative stone unturned. This time, it’s the US of A’s oldest outdoorwear manufacturer Woolrich in the passenger seat, co-designing an expletive-laden throw that packs the cult streetwear brand’s left-field humour into a quality jacquard design.

Buy Now: £248.00

Dune Chisel Toecap Double Buckle Monk Shoe

Party season is fast approaching, meaning it’ll soon be time to get your dancing shoes on. These double monk strap shoes from Dune are finished with a chisel toecap for a sharp way to cut a rug all the way into 2018.

Buy Now: £100.00

Amazon Men’s Grooming Box

Shh, no one tell Amazon but the online giant is practically giving away its new Grooming Box. Not only does the kit contain seven sample and full-sized products from the likes of L’Oreal, ManCave and Fish worth over £30, you’ll also receive £14.99 off your next grooming purchase, essentially making it a free face-based upgrade.

Buy Now: £14.99