Wood Wood x Adidas Football Shirt

It’s Happy Birthday to Copenhagen-brand Wood Wood, which is celebrating its 15th anniversary with yet another stellar collaboration with Adidas. In addition to a brilliant pair of Gazelle trainers, the duo has worked together on this sure-to-be-a-collector’s-item retro-style football shirt.

Available at Wood Wood, priced £77.

H&M Cotton Twill Parka

If G.I. Joe left the forces and moved to Manchester in the 1990s to form an indie band he would probably buy this jacket. And while there is no better endorsement than that, it’s also a great way to nail the ubiquitous camouflage trend in one fell swoop.

Available at H&M, priced £49.99.

River Island White Stripe Short-Sleeved Shirt

Vertical stripes are going to be everywhere next season, so get a head start while eeking out the rest of this summer in River Island’s casual shirt. Wear it poolside now and then make it the filling in a layering sandwich (over a skater T-shirt and under a cardigan) when it starts to get chillier.

Available at River Island, priced £25.

Cottweiler Contrast-Panel Track Jacket

London-based brand Cottweiller has been smashing the sports luxe scene since bursting onto it in 2012. Its design-led clothing is always the right side of interesting and we reckon this stupidly cool track top has just enough Saved By The Bell vibes to make it a winner.

Available at Matches Fashion, priced £406.

Soulland New Sweater

Proving that Scandinavian style doesn’t just mean various shades of white, Danish brand Soulland is famed for dousing its clean-lined garments with abstract prints. Traditionally making use of a more muted colour palette, this jumper highlights a new direction – and it’s one that’ll make sure you’re centre of attention in the pub.

Available at Soulland, priced £219.

Saturdays NYC Russell Cotton-Corduroy Baseball Cap

US surf brand Saturdays NYC might be based on the east coast, but its chilled weekend separates have all the relaxed cool of an LA skatepark. With a hardwearing fabric in a light shade, this corduroy cap is perfect for wearing as summer fades into autumn, even if the only beach you land on is Bognor.

Available at Mr Porter, priced £50.

Vans Anaheim Factory Authentic 44 DX

Paying tribute to the very first Vans factory in California, the Anaheim pack borrows details from the OG shoe like cotton laces, a heavier canvas and retro checkerboard pattern. Thankfully though, it also comes complete with the modern, ultra-cushioned soles.

Available at Vans, priced £55.

Levi’s Altered 511 Slim-Fit Jeans

Levi’s got its pins and sewing machines out for this latest launch, which sees the denim brand taking classic styles, then deconstructing and subtly altering them to create the perfect fit. This slim-cut pair of jeans’ effortlessly cool details include twisted seams and raw hems.

Available at Levi’s, priced £95.

Fila Tommy Sweatshirt

Fila’s re-found popularity off the back of the nineties sportswear revival sees absolutely no sign of letting up. Stepping away from its traditional red, white and blue palette, this sweatshirt, in delicious marzipan, is a less obvious take on the South Korean sportswear brand’s signature style.

Available at Urban Outfitters, priced £60.

Primark Black Borg Jacket

Thanks to its borg collar design, this elevated version of the classic bomber jacket gives a subtle nod to the black fur capes of the Night’s Watchmen – and who doesn’t want to look just the teeniest bit like John Snow? – without going full GoT cosplay.

Available at Primark, priced £19.

A.P.C. Darwin Bracelet

Parisian label A.P.C. manages to inject its personal brand of left-bank cool into everything it does. This simple bracelet is no exception and makes for an easy way to add a touch of je ne sais quoi accessorising to a pared-back look.

Available at End Clothing, priced £85.

Carhartt WIP Phil Rucksack

Workwear brand Carhartt considers function just as much as it does form, which means that with a padded laptop pocket inside, you can probably skate with this rucksack on your back and your laptop will remain unscathed. Probably.

Available at Zalando, priced £64.99.

Fred Perry Reissues Tipped Cardigan

Everyone knows that it was actually Richie Cunningham, and not The Fonz, who was the Happy Days hottie. Channel his wholesome, bookish style with this handsome cardigan developed from Fred Perry’s huge archive.

Available at Fred Perry, priced £145.

Native Youth Arni Jogging Bottoms

With front seams down the legs and an actual working fly, these tailored joggers are almost as formal as a pair of chinos. Pair them with a simple pair of spotless white trainers and only the snootiest of bars won’t let you in.

Available at Native Youth, priced £40.

Larsson & Jennings Lugano 40mm Watch

Marrying classic British style with Swedish minimalism, Larsson & Jennings is the go-to brand for pieces of understated arm-candy. And with its simple face, gold casing and sleek black strap, this new release is the perfect dress watch for every fancy engagement for months to come.

Available at Larsson & Jennings, priced £195.

Acne Studios Pansy Face Beanie

This week saw the release of Acne Studio’s brilliant new campaign, dedicated to its famous face motif. The associated collection sees the Stockholm design collective’s logo applied to shirts, swimming shorts, scarves and joggers, but we are most into this mellow yellow beanie.

Available at Acne Studios, priced £110.

Canada Goose Paterson Sweater

Since 1957 this Toronto-based company has been making only the warmest of coats and parkas, but this week sees the launch of its brand new knitwear line. The collection of woolly jumpers and cardigans has been knitted with strategically placed stitch patterns to regulate body temperature and increase warmth. Buy it now (before they sell out) and save for future Arctic days to come.

Available at Canada Goose, priced £195.

Kin by John Lewis Stripe Bowling Shirt

If you’ve booked a last-minute holiday and are now scrambling for a last-minute holiday wardrobe, let the good folk of John Lewis help you out. The department store’s in-house buyers and stylists have curated a holiday shop packed with all the essentials for a capsule wardrobe. Our pick? This cotton bowling shirt in sunshine-appropriate pastels. Now all you have to remember is where you put your passport.

Available at John Lewis, priced £35.

Moss 1851 British Wool Windowpane Jacket

Fix up, look sharp: as part of its new ‘Suit Up Britain’ campaign to get the men of the UK to embrace contemporary tailoring, Moss Bros’ latest offering sees the retailer playing with pattern, texture and colour for a more interesting take on the boring old suit. The best example of it is this smart-casual, countryside-ready jacket.

Available at Moss Bros, priced £199.

Pull And Bear T-shirt with Camouflage Raglan Sleeves

You’re probably bored of reading about camouflage, but you had better get used to it because the military motif isn’t about to retreat. So dip a toe into those murky patterned waters with this easy-peasy, will-go-with-pretty-much-anything cotton tee.

Available at Pull and Bear, priced £9.99.