David Beckham’s extremities are some of the most sought after pieces of prime real estate any brand could hope for. From his right foot, to his left wrist: everything Golden Balls touches turns to sold.

So pair Beck’s criminally good looks with the equally handsome watches from Rolex sibling brand Tudor, and it’s a match made in heaven.

Announced as the new face of the Swiss brand’s ‘Born To Dare’ campaign, Golden Balls fronts a series of shots doing what he does best: looking cool, and effortlessly so, with a string of new releases including an update of the bestselling Black Bay Chronograph and the brand’s first dual-tone Heritage model.

“Especially as an Englishman, I think you really appreciate a nice suit and a nice watch. They go very well together,” he says on the ambassadorship. “I was attracted to Tudor by the attention to detail I could see in their watches. I then learned about the history of the brand. One of adventure, pioneer diving and daring expeditions. I was instantly hooked,” he adds.

And frankly, so are we.

The Heritage Black Bay Chronograph and dual-tone Heritage watches will be available at Tudor stockists later this year, prices TBC.