Sneakerheads of the world, rejoice: Kendrick Lamar’s dream team partnership with Reebok is continuing for 2017. The latest collaboration involving the multi-platinum selling artist sees the sports brand’s iconic Club C model get a redesign with acid-washed black denim uppers. Along with the tongue, red has been used on the ‘K’ and ‘O’ in the the Reebok name as a reference to Lamar’s nickname (‘Kdot’, if you weren’t aware). “Now more than ever is it important for individuals to come together,” said Lamar of the project. “This sneaker represents that call for unity and quality, while also pushing people to look beneath the surface and uncover the hidden messages.” Which is a big ask of a trainer. But they’re still pretty cool regardless. Available from 13 January at Reebok , priced £79.95.
