Jake Kassan and Kramer LaPlante are not your average college dropouts. At just 22 years old, the pair pulled off a near impossible feat – one only matched by names like Jobs, Zuckerberg and Gates.
Like many men, the roommates had grown tired of the only way to find a quality watch being to spend hundreds, if not thousands on name brands, knowing most only cost a fraction of the price to make. “We would constantly talk about how other watch companies lacked strong branding and reasonable price points that appealed to our demographic,” says Kassan. “We wanted a watch that was made with high-quality materials but didn’t have the retail mark-up like so many others.” Having decided it was high-time to offer a low-cost alternative, they set out to do just that. Kassan and LaPlante soon quit school without a single degree between them to launch MVMT and in the process became the stuff of millennial legend. Pronounced ‘movement’, the brand is based on the idea that a stylish timepiece shouldn’t break the bank. For obvious reason, it didn’t take long for this simple belief to catch on. Shortly after launching, MVMT became the second most-funded fashion startup in Indiegogo history at the time and is today the world’s fastest-growing watch brand. In just a few short years, the company has sold more than 1m watches to customers in over 160 countries, amassed 3.5m collective followers on social media and banked around £46m in 2016 (doubling from £23m in 2015 and projected to hit almost £70m in 2017). “We’d be nowhere if it weren’t for Indiegogo,” adds Kassan. “Kickstarter had actually declined our campaign twice, which not many people know. From what we could infer, they claimed our idea ‘lacked originality’. They’ve since loosened up their approval process, from what we’ve seen.” But cheap watches usually look, well, cheap, right? No so. By taking a direct-to-consumer approach and avoiding traditional wholesale, MVMT is able to use the same premium materials (brushed stainless steel, genuine leather, hardened mineral crystal) as its high-end counterparts while keeping costs down. The brand’s offering, which now also includes sunglasses, spans five collections, each with their own signature aesthetic but all rooted in offering impeccable quality and style at an affordable price point. With an exclusive 15% off all orders for FashionBeans readers with the code BEANS15, there’s never been a better time to join the MVMT.
Modern Sport Collection
Today’s everyday Action Man needs a timepiece that is both rugged and reliable enough for the outdoors, but one that is also sleek enough to pass with a suit. That’s where MVMT’s Modern Sport collection comes in. Designed to switch between work and play with ease, each watch in the impressive line-up features a 42mm waterproof case, rotating bezel and a fingerprint and glare-proof finish, all secured by interchangeable silicon and stainless steel bands.
Priced from £140/$145. Get 15% off orders using the code BEANS15.
Priced from £140/$145. Click here to buy. Get 15% off using the code BEANS15
There are close to 50,000 pictures on Instagram under the hashtag #JoinTheMVMT, taken everywhere from the top of Mount Everest to the beaches of Thailand. The travel-inspired Voyager collection is the perfect choice for getting in on the action. Made up of around 10 designs, the collection is the only one to include Nato straps in a wide range of colourways and patterns, and was the first from MVMT to feature a dual time zone function, allowing wearers to keep track of the time both current and across the globe.
Priced from £135/$140. Get 15% off orders using the code BEANS15.
Priced from £135/$140. Click here to buy. Get 15% off using the code BEANS15
40 Series Collection
At the heart of MVMT’s aim to produce minimalist watches for the modern-day gentleman is the sleek 40 Series collection. An assortment of 16 handsome timepieces, each houses a long-lasting Japanese quartz movement inside a 7mm stainless steel case. Like all the brand’s models, the range has interchangeable straps (priced from £30) varying from shades of high-quality leather to steel mesh and metal bracelets, so you can change up your look without having to buy an entirely new watch.
Priced from £115/$120. Get 15% off orders using the code BEANS15.
Priced from £115/$120. Click here to buy Get 15% off using the code BEANS15
It’s no easy task to create a statement timepiece by focusing on fewer design features. However, that’s exactly what MVMT has achieved with Chrono. Based around maximising style and simplicity, the models in the collection are unlike any other chronograph on the market. Instead of overcomplicated indices and bold numbering, the watch face is nearly free of any markings, using only subtle nodes and contrast subdials that result in a watch that’s hard to ignore.
Priced from £130/$135. Get 15% off orders using the code BEANS15.
Priced from £130/$135. Click here to buy. Get 15% off using the code BEANS15
The watch that serves as the blueprint for all other MVMT models, the OG Classic collection puts fuss-free design front and centre, fusing old-school styling with modern materials. The very essence of ‘less is more’, all bells, whistles and even numbers have been swapped out for a slightly larger 45mm stainless steel case with a clean face flanked by a selection of leather and metal straps that wouldn’t look out of place on Don Drapers’ wrist.
Priced from £95/$95. Get 15% off orders using the code BEANS15.
Priced from £95/$95. Click here to buy Get 15% off using the code BEANS15
New Black Rose Edition Collection
Well-designed, affordable minimalism will never go out of style. But that’s not to say the watch world isn’t subject to the same ebb and flow of trends as the rest of the pieces in our wardrobe. Driven by the popularity of vintage, rose gold has dominated men’s wrist releases in recent years. And so to build on the popularity of its existing ranges, MVMT has now added the hue to its line-up. Maintaining a dedication to striped-back design, MVMT’s new Black Rose Edition collection uses the precious metal as a subtle accent rather than a full arm flourish, anchoring the brass-tone with a masculine all-black case and strap. It’s a further evolution of the young, independent brand; one that marks it out as just as capable of keeping up with the pack as it is leading a movement all of its own.
Priced from £105/$110. Get 15% off orders using the code BEANS15.
Priced from £105/$110. Click here to buy Get 15% off using the code BEANS15